Colour scheme Notes

Colours is a secret language that can influence how you feel about a company. Changing your colours for your company can either affect sales or make it more desirable. Marketing colours can play a huge roll in purchasing decisions. First n100 years of modern branding there was no trademarking of colours. Red - one of the most passionate colours can can represent action, adventure, fire, lust , anger, courage, and rebellion. Pink - calmness. Blue - security, trust, productivity, calmness of mind, and can represent weight loss. Orange - values & discounts Green - freshness, revitalization, health and wellness, eco-friendliness Purple - nobility, wealth, luxury Brown - Earthy, honesty, dependently Yellow - sunny warmth, cheeriness, fun, optimism Black - Power, authority, White - lightness

Graphics Brand Identity Assignment - part I

1. What is branding? Identify the FIVE main objectives that a good brand will achieve. 1. Delivers the message clearly 2. Confirms your credibility 3. Connects your target prospects emotionally 4. Motivates the buyer 5. Concretes User Loyalty 2. Focusing on your target audience Read through this article and using the questions provided, do some internets research to help discover your target audience? 1. Who is your target audience? Skateboarders 2. Where is your target audience located? North America 3. What do they think about your current brand? I think nice product that can be advertised really nice and cheaply made. 4. What would you like them to think about your brand? That my brand has good durable products with a nice skate team. 5. How will you attract them to your products or services? Skate videos, magazine advertisements, billboards, skate team, commercials. 6. Who else is competing for their loyalty and devotion? Other skate brands. 7. Are you targeting business or consumer sectors? Both Business - Partners so you can get good skateboarders Consumer - buy your products 3. How to define your brand Answer the 9 questions. This will take a while, but you must put the time in now. It will help you create a stronger brand identity in the end. 1. What products and/or services do you offer? Define the qualities of these services and/or products. Band-Aids and first aid kits – High Quality equipment to help any skateboard injuries Clothing – Pants (corduroys, denim, khakis), shoelace belts, hats (5 – panels, snapbacks, beanies), varsity jackets, t shirts, hoodies, sunglasses, grandpa & striped sweaters. Skateboard decks – quality wood & creative graphics 2. What are the core values of your products and services? What are the core values of your company? Core values: Products – quality Company – safety 3. What is the mission of your company? To keep skateboarders injuries uninfected & clean. 4. What does your company specializes in? Band-Aids and safety kits. 5. Who is your target market? Who do your products and services attract? Target Market - skateboarders 6. What is the tagline of your company? What message does your tagline send to your prospects? Band-Aids Skateboards Swag The message I’m trying to convey is this is what we sell ` 7. Using the information from the previous steps create a personality or character for your company that represents your products or services. What is the character like? What qualities stand out? Is the personality of your company innovative, creative, energetic, or sophisticated? Character: A skateboarder that into skateboarding and safety. Qualities that stand out: promotes keeping injuries clean My company is innovative, creative & energetic. 8. Use the personality that you created in the previous step and build a relationship with your target market that you defined in Step 5. How does that personality react to target audience? What characteristics stand out? Which characteristics and qualities get the attention of your prospects? Reacts good to all personalities Innovative stands out All of them will get the attention of my target market. 9. Review the answers to the questions above and create a profile of your brand. Describe the personality or character with words just as if you were writing a biography or personal ad. Be creative. A skateboarder that into skateboarding and safety and is innovative creative and energetic. 4. Determining your brand objectives Read the article and answers the two questions below. To determine your brand objectives ask yourself the following question: 1. What is it that you want your brand to do for your company? Make money and keep skateboarders safe 2. What do you want others to know and say about your products or services? They have quality products.

Black History Month Propaganda Poster - Stanley Grizzel

What my understanding of this project was that I was to make a propaganda poster of the person I chosen from the list. What I’ve learned about the person I was making a propaganda poster about was that he was a union activist and the first black judge. The steps I took to make this poster were first I did research and then looked for a picture I liked of him. Once that was done I contrasted the picture and posterized it, traced the outlines and the lights and darks with the pen tool. Then I choose a color scheme and put it in. Some elements of art that I used in my poster are line, shape, color, value and some principals of art that I used in this poster are asymmetrical balance, contrast, harmony.

The program I used was Adobe Illustrator CS4 and the tools I used for this poster was the pen tool, direction tool, selection tool, eye dropper tool.

My opinion on my work is that it good, but I probably could do better if I had more time. Like for instance do the whole design process and get some better ideas, or even try to do something with the background.

weekly post - life observation

This morning while I was about to go to school; I observed the grass and the snow on my front lawn. It kind of made me think of the Earth. Like the land little pieces of snow left over would resemble Polar Ice Caps that are melting. The grass and dirt would symbolize land and the mud would symbolize water and how our Earth might be overflowed with water if global warming continued.

pen tool sketch

the weekly posts - tips and tricks

a neat trick that might help anyone

http://vimeo.com/3930278

Vertigo

I used the type face Arial and unknown type face. I used the unknown type face to represent money because most detectives’ movies there usually are some sort of scam with money. I used areal to balance out the unknown font. I choose red as the Arial color so it would represent blood because most detective movies do involve some shootings. The pictures I choose where a detective with an unknown face and a never ending staircase. I choose the detective because it is about a detective. I choose the staircase because the detective has acrophobia which is a fear of heights. Also I saw in the original poster that there where swirls that resemble the staircase which may make the viewer of the poster think this is a re-make.

ME

My process started with me sketching a picture on facebook, but I didn’t really like the look of so I tried to capture the essence of my face in cartoon looking way. Then I put it on illustrator using a number of tools in including the circle tool, pen tool and the pencil tool. Once I made it look like my sketch I used the type on a path tool to put in the words.

Some design choices I used was making my t outline of my hair bolder than the rest because I seem to have thick hair. The type faces I used were Myriad Pro and Arial. The focal point is the hair because it seems the most interesting and the most crowed thing on the page and your eye seems to direct you there; I tried to make the focal point my eyes by making it bold and italic, but your eyes seem to lead back to the hair still. For placement I put in the top right corner so it would have good composition (L-Curve) and to show that I’m kind of tall. Some things I wrote to express myself were like annoying things I would say to my friends at the time, kind of like a catch phase, but for the top of my head I put stuff that I kind of think of like my favorite bands, music producers, artist, skateboarders, and best friends.

How do I think I did I think I did well because I seem to relate a lot of mental thoughts to my physical face.