Colour scheme Notes

Colours is a secret language that can influence how you feel about a company. Changing your colours for your company can either affect sales or make it more desirable. Marketing colours can play a huge roll in purchasing decisions. First n100 years of modern branding there was no trademarking of colours. Red - one of the most passionate colours can can represent action, adventure, fire, lust , anger, courage, and rebellion. Pink - calmness. Blue - security, trust, productivity, calmness of mind, and can represent weight loss. Orange - values & discounts Green - freshness, revitalization, health and wellness, eco-friendliness Purple - nobility, wealth, luxury Brown - Earthy, honesty, dependently Yellow - sunny warmth, cheeriness, fun, optimism Black - Power, authority, White - lightness

Graphics Brand Identity Assignment - part I

1. What is branding? Identify the FIVE main objectives that a good brand will achieve. 1. Delivers the message clearly 2. Confirms your credibility 3. Connects your target prospects emotionally 4. Motivates the buyer 5. Concretes User Loyalty 2. Focusing on your target audience Read through this article and using the questions provided, do some internets research to help discover your target audience? 1. Who is your target audience? Skateboarders 2. Where is your target audience located? North America 3. What do they think about your current brand? I think nice product that can be advertised really nice and cheaply made. 4. What would you like them to think about your brand? That my brand has good durable products with a nice skate team. 5. How will you attract them to your products or services? Skate videos, magazine advertisements, billboards, skate team, commercials. 6. Who else is competing for their loyalty and devotion? Other skate brands. 7. Are you targeting business or consumer sectors? Both Business - Partners so you can get good skateboarders Consumer - buy your products 3. How to define your brand Answer the 9 questions. This will take a while, but you must put the time in now. It will help you create a stronger brand identity in the end. 1. What products and/or services do you offer? Define the qualities of these services and/or products. Band-Aids and first aid kits – High Quality equipment to help any skateboard injuries Clothing – Pants (corduroys, denim, khakis), shoelace belts, hats (5 – panels, snapbacks, beanies), varsity jackets, t shirts, hoodies, sunglasses, grandpa & striped sweaters. Skateboard decks – quality wood & creative graphics 2. What are the core values of your products and services? What are the core values of your company? Core values: Products – quality Company – safety 3. What is the mission of your company? To keep skateboarders injuries uninfected & clean. 4. What does your company specializes in? Band-Aids and safety kits. 5. Who is your target market? Who do your products and services attract? Target Market - skateboarders 6. What is the tagline of your company? What message does your tagline send to your prospects? Band-Aids Skateboards Swag The message I’m trying to convey is this is what we sell ` 7. Using the information from the previous steps create a personality or character for your company that represents your products or services. What is the character like? What qualities stand out? Is the personality of your company innovative, creative, energetic, or sophisticated? Character: A skateboarder that into skateboarding and safety. Qualities that stand out: promotes keeping injuries clean My company is innovative, creative & energetic. 8. Use the personality that you created in the previous step and build a relationship with your target market that you defined in Step 5. How does that personality react to target audience? What characteristics stand out? Which characteristics and qualities get the attention of your prospects? Reacts good to all personalities Innovative stands out All of them will get the attention of my target market. 9. Review the answers to the questions above and create a profile of your brand. Describe the personality or character with words just as if you were writing a biography or personal ad. Be creative. A skateboarder that into skateboarding and safety and is innovative creative and energetic. 4. Determining your brand objectives Read the article and answers the two questions below. To determine your brand objectives ask yourself the following question: 1. What is it that you want your brand to do for your company? Make money and keep skateboarders safe 2. What do you want others to know and say about your products or services? They have quality products.