Colour scheme Notes

Colours is a secret language that can influence how you feel about a company. Changing your colours for your company can either affect sales or make it more desirable. Marketing colours can play a huge roll in purchasing decisions. First n100 years of modern branding there was no trademarking of colours. Red - one of the most passionate colours can can represent action, adventure, fire, lust , anger, courage, and rebellion. Pink - calmness. Blue - security, trust, productivity, calmness of mind, and can represent weight loss. Orange - values & discounts Green - freshness, revitalization, health and wellness, eco-friendliness Purple - nobility, wealth, luxury Brown - Earthy, honesty, dependently Yellow - sunny warmth, cheeriness, fun, optimism Black - Power, authority, White - lightness

Graphics Brand Identity Assignment - part I

1. What is branding? Identify the FIVE main objectives that a good brand will achieve. 1. Delivers the message clearly 2. Confirms your credibility 3. Connects your target prospects emotionally 4. Motivates the buyer 5. Concretes User Loyalty 2. Focusing on your target audience Read through this article and using the questions provided, do some internets research to help discover your target audience? 1. Who is your target audience? Skateboarders 2. Where is your target audience located? North America 3. What do they think about your current brand? I think nice product that can be advertised really nice and cheaply made. 4. What would you like them to think about your brand? That my brand has good durable products with a nice skate team. 5. How will you attract them to your products or services? Skate videos, magazine advertisements, billboards, skate team, commercials. 6. Who else is competing for their loyalty and devotion? Other skate brands. 7. Are you targeting business or consumer sectors? Both Business - Partners so you can get good skateboarders Consumer - buy your products 3. How to define your brand Answer the 9 questions. This will take a while, but you must put the time in now. It will help you create a stronger brand identity in the end. 1. What products and/or services do you offer? Define the qualities of these services and/or products. Band-Aids and first aid kits – High Quality equipment to help any skateboard injuries Clothing – Pants (corduroys, denim, khakis), shoelace belts, hats (5 – panels, snapbacks, beanies), varsity jackets, t shirts, hoodies, sunglasses, grandpa & striped sweaters. Skateboard decks – quality wood & creative graphics 2. What are the core values of your products and services? What are the core values of your company? Core values: Products – quality Company – safety 3. What is the mission of your company? To keep skateboarders injuries uninfected & clean. 4. What does your company specializes in? Band-Aids and safety kits. 5. Who is your target market? Who do your products and services attract? Target Market - skateboarders 6. What is the tagline of your company? What message does your tagline send to your prospects? Band-Aids Skateboards Swag The message I’m trying to convey is this is what we sell ` 7. Using the information from the previous steps create a personality or character for your company that represents your products or services. What is the character like? What qualities stand out? Is the personality of your company innovative, creative, energetic, or sophisticated? Character: A skateboarder that into skateboarding and safety. Qualities that stand out: promotes keeping injuries clean My company is innovative, creative & energetic. 8. Use the personality that you created in the previous step and build a relationship with your target market that you defined in Step 5. How does that personality react to target audience? What characteristics stand out? Which characteristics and qualities get the attention of your prospects? Reacts good to all personalities Innovative stands out All of them will get the attention of my target market. 9. Review the answers to the questions above and create a profile of your brand. Describe the personality or character with words just as if you were writing a biography or personal ad. Be creative. A skateboarder that into skateboarding and safety and is innovative creative and energetic. 4. Determining your brand objectives Read the article and answers the two questions below. To determine your brand objectives ask yourself the following question: 1. What is it that you want your brand to do for your company? Make money and keep skateboarders safe 2. What do you want others to know and say about your products or services? They have quality products.

Black History Month Propaganda Poster - Stanley Grizzel

What my understanding of this project was that I was to make a propaganda poster of the person I chosen from the list. What I’ve learned about the person I was making a propaganda poster about was that he was a union activist and the first black judge. The steps I took to make this poster were first I did research and then looked for a picture I liked of him. Once that was done I contrasted the picture and posterized it, traced the outlines and the lights and darks with the pen tool. Then I choose a color scheme and put it in. Some elements of art that I used in my poster are line, shape, color, value and some principals of art that I used in this poster are asymmetrical balance, contrast, harmony.

The program I used was Adobe Illustrator CS4 and the tools I used for this poster was the pen tool, direction tool, selection tool, eye dropper tool.

My opinion on my work is that it good, but I probably could do better if I had more time. Like for instance do the whole design process and get some better ideas, or even try to do something with the background.

weekly post - life observation

This morning while I was about to go to school; I observed the grass and the snow on my front lawn. It kind of made me think of the Earth. Like the land little pieces of snow left over would resemble Polar Ice Caps that are melting. The grass and dirt would symbolize land and the mud would symbolize water and how our Earth might be overflowed with water if global warming continued.

pen tool sketch

the weekly posts - tips and tricks

a neat trick that might help anyone

http://vimeo.com/3930278

Vertigo

I used the type face Arial and unknown type face. I used the unknown type face to represent money because most detectives’ movies there usually are some sort of scam with money. I used areal to balance out the unknown font. I choose red as the Arial color so it would represent blood because most detective movies do involve some shootings. The pictures I choose where a detective with an unknown face and a never ending staircase. I choose the detective because it is about a detective. I choose the staircase because the detective has acrophobia which is a fear of heights. Also I saw in the original poster that there where swirls that resemble the staircase which may make the viewer of the poster think this is a re-make.

ME

My process started with me sketching a picture on facebook, but I didn’t really like the look of so I tried to capture the essence of my face in cartoon looking way. Then I put it on illustrator using a number of tools in including the circle tool, pen tool and the pencil tool. Once I made it look like my sketch I used the type on a path tool to put in the words.

Some design choices I used was making my t outline of my hair bolder than the rest because I seem to have thick hair. The type faces I used were Myriad Pro and Arial. The focal point is the hair because it seems the most interesting and the most crowed thing on the page and your eye seems to direct you there; I tried to make the focal point my eyes by making it bold and italic, but your eyes seem to lead back to the hair still. For placement I put in the top right corner so it would have good composition (L-Curve) and to show that I’m kind of tall. Some things I wrote to express myself were like annoying things I would say to my friends at the time, kind of like a catch phase, but for the top of my head I put stuff that I kind of think of like my favorite bands, music producers, artist, skateboarders, and best friends.

How do I think I did I think I did well because I seem to relate a lot of mental thoughts to my physical face.

Man-eater – I Know She Lies

The artist name is Man-eater; on Wikipedia it just explains what animals eat man and why. I think this band would be all hardcore metal with screams. I think I have made that look by using the font Roaringfire which is a corny, but terrifying font. The picture shows a girl but she in some weird pose which kind of makes her look like a zombie or a succubus which is appropriate for the album title which is I know she lies

Jamarcus – From Men Who Don’t Have Any

The artist name is Jamarcus; the Wikipedia site that I jumped on to was 2 football players that had the name Jamarcus and asked me witch one I wanted to view. The type of music that I think this album would have on it would have to be some kind of dubsteb or techno type of music due to the randomness of the picture and the futuristic font Destine.

Well first thing I did was search social issues on Google and see what would pop up. Then when I saw a list I choose censorship because I had an idea in mind but later that idea would alter. Next thing I would do is research and look for statistics, but then I realized that I would need interesting facts about banned stuff, and unfair censorship. To make sure I knew what I was doing, I created a written statement of intent. which gave me better ideas then my first initial idea. Then I created several thumbnails and from those I’ve created 3 roughs. Presented them and got more ideas from there criticisms. Choose the one that I liked the most and now is writing the written for this.

I used Photoshop because it seems to be easier to alter photos.

For the imagery I used a book cover for the deathly hollows from the Harry Potter series and altered it by using the stamp tool to subtract the things already written in the book.

I used the imagery in combination of the written to create a persuasive message because it seems that the reason the Harry Potter book are being stupidly banned.

Pride And Prejudice

What I learned about this play is that it was a novel mini series, and movie. It is a romance between a rich man and a poor women. Its was based on the 19th century England.

The image that I used on this postcard is this picture of a woman in 19th centenary clothing in a forest with flowers; the reason that I picked this picture is because this play was about kind of forbidden romance and this scene look like they are going to meet up before sundown or something like that.

The typefaces I used Vivaldi, Arial, Script MT Bold. I used Vivaldi as my title because a cursive look makes it look more sophisticated and older. I used Script MT Bold as the description of the film; I was going to use Vivaldi as well but Vivaldi is hard to read in small lettering. Lastly I used Arial to balance out the other fonts; I generally used it for the most important information because Arial seem to be one of the easiest fonts to read.
I think the main focal point is the girl face because the red flowers close to her face is the only color different from the greenish yellowish scheme and it kind of just leads you to her face. My layout is the scene with the person then all the information.

I think I did well on this project. I do also think I have achieved a readable eye catching design that is informative and expresses the theme as well as the mood.

M*A*S*H

What I learned about M*A*S*H is that it was a comedy show and movie based on the Korean War about a unit of medical personnel.

The images that I used in this postcard are the camouflage background and soldiers marching. I used the camouflage to show it about the army and I used the soldiers to show it takes place in a war setting.

The typefaces that I used were Arial and Ellis both in white. I used Ellis because it matched the font used in the actual show and movie and I used Arial because it was a simple font that could balance Ellis. I made them both white to make it show better on my postcard.

I think the main focal point of my postcard is the title M*A*S*H because it is written big in a different font and the white makes it pop from the camouflage. I placed the title on the top because there was a lot of space on the top due to fact that I put soldiers on the bottom of the page. My layout is the camouflage as the background then the soldiers in front with the information and title and lastly in front of the soldiers is the description of the play.

I think I did well on this postcard and captured some parts of the theme. It is informative and eye catching, but I don’t think I capture all of themes of the play like how it is a comedy and it is about medics.

Yearbook

Spatula For Days

So I started with sketching my object (spatula) on paper then I started to copy those sketches on the computer. Then I found a picture of my spatula on Google Images and I started to trace that with the pen tool. Once that was finished I started to work on the different styles of drawings (gesture, painterly, graphical, and radical) starting with rough sketches of each then I put them all on one page and labeled them. After I fused the stuff that I liked from all those and made my nirvana and copied it to a separate page. Now I am currently working on my written for this object study.

What worked well for me was the pen tool for using straight lines and the paint tool to do free hand stuff, but if you use both you have to change the brush strokes for them. I Kind of learned that when I was making my nirvana. Like I wanted the straight lines for the fat square part and the rest free hand.

I think the best spatula that I had made would have to be my radical drawing or my gesture drawing. Like my nirvana is sapost be my best, but I like abstract stuff so I guess in my mind those two have to be my favorite. The lines are clean and drawn free hand with the paint tool.